01The soft-launch photo op is now a full launch
02The stadium-pop takeover: a generation rewires the encore
03Inside the Met after-party that broke every feed at once
04The tiny-bag takeover: why every It-girl is carrying nothing
05The club remix rescuing the power ballad
06The summer blockbuster that is not: how a $9 indie ate the box office
07The comment section is the new red carpet
08The feud that was a marketing plan all alongCoffee, sweats, ankle weights, headphones. The mundane outfit-of-the-day is back, and bigger than ever.
Naomi Levant
Senior reporter
There are no candids anymore, just appointments. The street outside the smoothie place has become the most photographed runway in the city.
The appeal is the illusion of interruption. A planned errand can feel more intimate than a campaign when the styling is soft enough.
The sidewalk is the new press room.
More matching sets, more baggy socks, and more ordinary errands that happen to be perfectly lit.