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01The soft-launch photo op is now a full launch02The stadium-pop takeover: a generation rewires the encore03Inside the Met after-party that broke every feed at once04The tiny-bag takeover: why every It-girl is carrying nothing05The club remix rescuing the power ballad06The summer blockbuster that is not: how a $9 indie ate the box office07The comment section is the new red carpet08The feud that was a marketing plan all along01The soft-launch photo op is now a full launch02The stadium-pop takeover: a generation rewires the encore03Inside the Met after-party that broke every feed at once04The tiny-bag takeover: why every It-girl is carrying nothing05The club remix rescuing the power ballad06The summer blockbuster that is not: how a $9 indie ate the box office07The comment section is the new red carpet08The feud that was a marketing plan all along

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A black perfume bottle framed by vivid red petals
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Inside the perfume-TikTok cycle bankrupting niche houses

Jun 16, 2026 / 5 min

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